Article · Social Media
Does X deserve your time?
A channel deserves attention when relevant customers or industry conversations are there and your team has a useful part to play.
A channel deserves attention when relevant customers or industry conversations are there and your team has a useful part to play.
Why the topic matters now
That might be following a specialist community, explaining your work or answering public questions. Decide what you can sustain and who will respond. Check the audience fit before assigning a publishing target.
Identify conversations your business can contribute to.
Review the quality of the interactions
Look for useful conversations, relevant site visits and relationships that move forward. A busy feed with no connection to your customers may be an expensive use of attention.
Assign someone to handle useful replies and questions.
Put the idea to work
Identify conversations your business can contribute to. Assign someone to handle useful replies and questions. Look for relevant conversations and visits.
Attention should support a relationship or business purpose.
Why this matters
Give the work a useful business purpose.
A channel is useful when customers or relevant specialists use it.
What to understand
Three ideas worth keeping.
The purpose
Join relevant conversations.
The useful check
Assign someone to respond.
The next step
Review useful interactions.
Aeolus view
Keep the useful question in view.
A channel is useful when customers or relevant specialists use it.
Participation requires attention beyond scheduling posts.
Attention should support a relationship or business purpose.
Identify conversations your business can contribute to.
Look for relevant conversations and visits.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.