Article · Restaurant Growth
Restaurant marketing needs to match the occasion
Someone choosing lunch needs a different message from someone considering a franchise.
Someone choosing lunch needs a different message from someone considering a franchise. Give those audiences distinct routes.
Make the customer task easy
For restaurant customers, keep location, hours, menu and ordering options easy to find. Match local advertising to the actual restaurant and what it can serve.
Keep restaurant and franchise messages distinct.
Where businesses usually get it wrong
Explain the opportunity and qualification process on a dedicated page. Review restaurant orders separately from franchise enquiries so each campaign has a meaningful goal.
Check each restaurant’s information and destination.
Put the idea to work
Keep restaurant and franchise messages distinct. Check each restaurant’s information and destination. Review the outcomes against each campaign’s purpose.
Orders and franchise enquiries need different definitions of success.
Why this matters
Give the work a useful business purpose.
Ordering lunch and buying a franchise are different decisions.
What to understand
Three ideas worth keeping.
The purpose
Separate diners and franchise buyers.
The useful check
Keep local ordering details useful.
The next step
Measure each campaign’s purpose.
Aeolus view
Keep the useful question in view.
Ordering lunch and buying a franchise are different decisions.
Location, opening hours and ordering routes affect the customer task.
Orders and franchise enquiries need different definitions of success.
Keep restaurant and franchise messages distinct.
Review the outcomes against each campaign’s purpose.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.