Article · SaaS Growth
Avoiding Pitfalls in SaaS Marketing
More sign-ups do not necessarily create more customers.
More sign-ups do not necessarily create more customers. Look at the steps between interest, useful product experience and a decision to pay.
Why the topic matters now
Compare the promise on the page with what happens in the trial or demo. Check whether the intended user can reach the useful task and whether the buying team has the information it needs.
Compare the landing page with the first useful product task.
Choose a milestone that matters
Track a meaningful product action or qualified sales step. Ask why suitable prospects stop. Use those answers to improve onboarding, messaging or qualification before increasing acquisition spend.
Identify what a suitable prospect cannot find.
Put the idea to work
Compare the landing page with the first useful product task. Identify what a suitable prospect cannot find. Track adoption or qualified sales progression.
A useful product action is more informative than a raw sign-up.
Why this matters
Give the work a useful business purpose.
The promise and the trial experience need to agree.
What to understand
Three ideas worth keeping.
The purpose
Check the promise against the trial.
The useful check
Answer user and buyer questions.
The next step
Track a meaningful product action.
Aeolus view
Keep the useful question in view.
The promise and the trial experience need to agree.
Users and decision-makers may need different information.
A useful product action is more informative than a raw sign-up.
Compare the landing page with the first useful product task.
Track adoption or qualified sales progression.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.