Article · Website & Conversion
The Role of Website Design in SMB Growth
A small business website should make a few things obvious: what you do, whom you help, why someone should trust you and how to get in touch.
A small business website should make a few things obvious: what you do, whom you help, why someone should trust you and how to get in touch.
Why the topic matters now
List the questions people ask before buying. Use them to plan the main pages and the order of information. Place relevant evidence beside the claim it supports. Make contact options easy to find on a phone.
Check whether the main page answers a real buyer question.
Test the actual enquiry journey
Ask someone unfamiliar with the business to find a service and contact you. Watch where they hesitate. Check that the message reaches the right person and that the team knows how to respond.
Place an appropriate example beside the claim it supports.
Put the idea to work
Check whether the main page answers a real buyer question. Place an appropriate example beside the claim it supports. Complete the contact journey on a phone.
An attractive page still needs a working route to a response.
Why this matters
Give the work a useful business purpose.
A visitor needs to understand the service and who it suits.
What to understand
Three ideas worth keeping.
The purpose
Make the service and fit clear.
The useful check
Support claims with real examples.
The next step
Check the contact route on a phone.
Aeolus view
Keep the useful question in view.
A visitor needs to understand the service and who it suits.
Specific examples help people judge whether the business can help.
An attractive page still needs a working route to a response.
Check whether the main page answers a real buyer question.
Complete the contact journey on a phone.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.