Article · Growth Strategy
How to choose a marketing agency you can work with
A useful agency conversation should make the work clearer.
A useful agency conversation should make the work clearer. You should understand the problem being addressed, the proposed scope and what your own team needs to contribute.
Why the topic matters now
What evidence supports the priorities? What needs checking before implementation? Ask for an example relevant to your situation and clarity about who did the work.
Ask what supports the first priority.
Agree on the practical details
Define deliverables, ownership, access to accounts, reporting and costs. Find out how performance will be reviewed and what happens if the assumptions change. The relationship should support decisions you can understand.
Agree who owns accounts, approvals and implementation.
Put the idea to work
Ask what supports the first priority. Agree who owns accounts, approvals and implementation. Agree on costs, measures and review points.
Reporting should help you decide whether to change direction.
Why this matters
Give the work a useful business purpose.
A recommendation should connect evidence with the work proposed.
What to understand
Three ideas worth keeping.
The purpose
Ask what supports the recommendation.
The useful check
Agree on access and ownership.
The next step
Define how results will be reviewed.
Aeolus view
Keep the useful question in view.
A recommendation should connect evidence with the work proposed.
Delivery depends on decisions and input from both teams.
Reporting should help you decide whether to change direction.
Ask what supports the first priority.
Agree on costs, measures and review points.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.