Article · Social Media
Make Instagram useful to buyers
Instagram can help when customers benefit from seeing your products, work or process.
Instagram can help when customers benefit from seeing your products, work or process. Start with what they need to see before they can trust the offer.
Show something specific
Use real examples, demonstrations or answers to common questions. Give each post a clear point and keep the profile aligned with the offer on your website.
Choose a product use or customer question to demonstrate.
Be ready for the conversation
Decide who handles comments and messages. Give people a clear route to the right service or product. Review useful enquiries and visits alongside engagement.
Check the profile link and destination.
Put the idea to work
Choose a product use or customer question to demonstrate. Check the profile link and destination. Assign responsibility for messages and comments.
A useful post can lead to a question rather than a purchase.
Why this matters
Give the work a useful business purpose.
Specific examples make the offer easier to assess.
What to understand
Three ideas worth keeping.
The purpose
Show a useful product or work example.
The useful check
Keep the profile aligned with the site.
The next step
Be ready to answer messages.
Aeolus view
Keep the useful question in view.
Specific examples make the offer easier to assess.
The profile and website should describe the same business.
A useful post can lead to a question rather than a purchase.
Choose a product use or customer question to demonstrate.
Assign responsibility for messages and comments.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.