Case Study
How BBCR built bilingual online growth after depending almost entirely on in-store sales.
This case study shows how a local retail business moved from shop-first revenue to a more balanced bilingual digital acquisition system.
1 · Context
Local coffee roaster in Gatineau that needed to grow online sales after COVID disrupted store-led demand.
- Industry: Retail and ecommerce
- Business type: Local coffee roaster
- Situation: The website existed, but the online growth engine still had to be built
2 · The Constraint
The business needed online growth, but the market required bilingual execution with real local sensitivity.
3 · What Was Breaking The System
- The company had relied mainly on in-store sales before COVID
- The digital presence was still immature
- Campaigns had to work in both English and French
- Quebec language realities made message and execution quality more demanding
4 · Levers Used
- Editorial planning: created a content calendar to improve community engagement
- SEO content: produced blog content to expand organic reach
- Paid social: ran Facebook and Instagram campaigns to reach new customers
- Bilingual execution: aligned campaign messaging across English and French
5 · Result
- +125% social media traffic
- +95% organic traffic
- +150% online revenue
6 · System Impact
Online became a real growth layer, not just a digital storefront.
- The business gained a stronger balance between local retail and digital sales
- Bilingual execution became a practical growth asset instead of a constraint
- Content, community, and paid media started reinforcing one another
Next step