Article · Growth Strategy
A Digital Marketing Arsenal for SMBs
A longer list of marketing ideas can make a small team less effective.
A longer list of marketing ideas can make a small team less effective. The useful question is which action would remove the most important obstacle now.
Locate the obstacle
If good customers cannot find you, investigate visibility. If they arrive but do not enquire, investigate the offer and page. If they enquire but disappear, investigate follow-up.
Find where suitable customers stop progressing.
Complete a defined improvement
Choose an owner, a realistic scope and a review point. Make time by pausing lower-priority work. Use the result to decide what comes next.
Assign one owner and a realistic scope.
Put the idea to work
Find where suitable customers stop progressing. Assign one owner and a realistic scope. Set a review point before taking on another initiative.
The completed change should inform the next decision.
Why this matters
Give the work a useful business purpose.
Visibility, conversion and follow-up need different work.
What to understand
Three ideas worth keeping.
The purpose
Find where customers stop progressing.
The useful check
Choose work the team can finish.
The next step
Review before adding another task.
Aeolus view
Keep the useful question in view.
Visibility, conversion and follow-up need different work.
A small team needs work it has the capacity to complete.
The completed change should inform the next decision.
Find where suitable customers stop progressing.
Set a review point before taking on another initiative.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.