{"id":408,"date":"2026-07-01T12:39:33","date_gmt":"2026-07-01T12:39:33","guid":{"rendered":"http:\/\/aeolusdigital.local\/blog\/understanding-googles-march-2024-update\/"},"modified":"2026-10-27T20:30:40","modified_gmt":"2026-10-27T20:30:40","slug":"understanding-googles-march-2024-update","status":"publish","type":"post","link":"https:\/\/aeolusdigital.com\/fr\/blog\/understanding-googles-march-2024-update\/","title":{"rendered":"Comprendre la mise \u00e0 jour Google de mars"},"content":{"rendered":"\t\t
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Article \u00b7 Growth Strategy<\/p>\n

Understanding Google\u2019s March Update<\/h1>\n

This is a historical perspective on the March 2024 update.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is a historical perspective on the March 2024 update. It should not be treated as a guide to the latest search changes.<\/p>\n

Why the topic matters now<\/h2>

A page needs a reason to exist beyond targeting a phrase. Does it answer the question, contribute relevant expertise and help the reader decide what to do? Repeated copy under different titles is a poor starting point.<\/p>

Label this as a March 2024 perspective.<\/p><\/article>

Investigate before rewriting everything<\/h2>

Check when performance changed, which pages were affected and whether technical or tracking changes occurred at the same time. A traffic decline alone does not prove that a particular update caused it.<\/p>

Compare the dates and pages behind the decline.<\/p><\/article>

Put the idea to work<\/h2>

Label this as a March 2024 perspective. Compare the dates and pages behind the decline. Review site and measurement changes before drawing a conclusion.<\/p>

Technical changes can occur at the same time as a search update.<\/p><\/article><\/div>\n<\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why this matters<\/p>\n

Give the work a useful business purpose.<\/h2>\n<\/div>\n

A historical update article should be read in its original context.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What to understand<\/p>\n

Three ideas worth keeping.<\/h2>\n<\/div>\n

The purpose<\/h3>

Keep the historical context clear.<\/p><\/article>

The useful check<\/h3>

Review affected pages and dates.<\/p><\/article>

The next step<\/h3>

Check technical changes too.<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What to do with it<\/p>\n

Three actions to try in your business.<\/h2>\n<\/div>\n
Choose a focus<\/blockquote>

Keep the historical context clear.<\/p>

Growth Strategy<\/p><\/article>

Check the response<\/blockquote>

Review affected pages and dates.<\/p>

Growth Strategy<\/p><\/article>

Review the result<\/blockquote>

Check technical changes too.<\/p>

Growth Strategy<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aeolus view<\/p>\n

Keep the useful question in view.<\/h2>\n

A historical update article should be read in its original context.<\/p>\n<\/div>\n

A change in traffic needs investigation at page and query level.<\/p>

Technical changes can occur at the same time as a search update.<\/p>

Label this as a March 2024 perspective.<\/p>

Review site and measurement changes before drawing a conclusion.<\/p><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Next step<\/p>

Work out what deserves attention first.<\/h2><\/div>\n

Tell us what you want to improve. We will discuss the useful next step.<\/p>

Book a Call<\/a>Back to Insights<\/a><\/div><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Article \u00b7 Growth Strategy Understanding Google\u2019s March Update This is a historical perspective on the March 2024 update. This is a historical perspective on the March 2024 update. It should not be treated as a guide to the latest search changes. Why the topic matters now A page needs a reason to exist beyond targeting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":7,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/408\/revisions\/1239"}],"wp:attachment":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}