{"id":392,"date":"2026-07-01T12:39:32","date_gmt":"2026-07-01T12:39:32","guid":{"rendered":"http:\/\/aeolusdigital.local\/blog\/neglecting-digital-marketing-risks\/"},"modified":"2026-10-27T19:22:56","modified_gmt":"2026-10-27T19:22:56","slug":"neglecting-digital-marketing-risks","status":"publish","type":"post","link":"https:\/\/aeolusdigital.com\/fr\/blog\/neglecting-digital-marketing-risks\/","title":{"rendered":"Gardez votre pr\u00e9sence num\u00e9rique \u00e0 jour"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"392\" class=\"elementor elementor-392 elementor-307\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec0_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec0_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec0_w elementor-widget elementor-widget-html\" data-id=\"neglec0_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"page-hero\">\n<p class=\"eyebrow\">Article \u00b7 Strat\u00e9gie de croissance<\/p>\n<h1>Gardez votre pr\u00e9sence num\u00e9rique \u00e0 jour<\/h1>\n<p class=\"page-lede\">Un site n\u00e9glig\u00e9 peut montrer d\u2019anciens services, des coordonn\u00e9es d\u00e9pass\u00e9es ou aucune raison utile de vous choisir.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec1_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec1_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec1_w elementor-widget elementor-widget-html\" data-id=\"neglec1_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section section-stack\">\n<div class=\"article-body\">\n<p class=\"article-intro\">Un site n\u00e9glig\u00e9 peut pr\u00e9senter d\u2019anciens services, des coordonn\u00e9es d\u00e9pass\u00e9es ou aucune raison claire de vous choisir. Corrigez ces bases avant une campagne.<\/p>\n<div class=\"article-sections\"><article class=\"article-section\"><h2>Pourquoi le sujet compte maintenant<\/h2><p>V\u00e9rifiez les pages de services, les fiches locales, les coordonn\u00e9es et les exemples de travail. Ils doivent refl\u00e9ter l\u2019entreprise actuelle.<\/p><p>Examinez les pages que les clients utilisent pour vous \u00e9valuer.<\/p><\/article><article class=\"article-section\"><h2>Pr\u00e9voir une r\u00e9vision g\u00e9rable<\/h2><p>Attribuez la responsabilit\u00e9 des pages importantes. R\u00e9visez-les lorsque l\u2019offre, l\u2019\u00e9quipe ou le territoire change. Une pr\u00e9sence exacte et limit\u00e9e est plus facile \u00e0 entretenir.<\/p><p>Nommez la personne qui v\u00e9rifie les pages importantes.<\/p><\/article><article class=\"article-section\"><h2>Passer \u00e0 l\u2019action<\/h2><p>Examinez les pages que les clients utilisent pour vous \u00e9valuer. Nommez la personne qui v\u00e9rifie les pages importantes. Mettez les informations \u00e0 jour lorsque l\u2019offre ou le territoire change.<\/p><p>Le site devrait refl\u00e9ter le fonctionnement actuel de l\u2019entreprise.<\/p><\/article><\/div>\n<\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec2_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec2_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec2_w elementor-widget elementor-widget-html\" data-id=\"neglec2_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section bilingual-band\">\n<div>\n<p class=\"eyebrow\">Pourquoi c\u2019est important<\/p>\n<h2>Donner au travail un objectif commercial utile.<\/h2>\n<\/div>\n<p>Des services ou des coordonn\u00e9es p\u00e9rim\u00e9s cr\u00e9ent un doute \u00e9vitable.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec3_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec3_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec3_w elementor-widget elementor-widget-html\" data-id=\"neglec3_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section section-stack\">\n<div class=\"section-heading\">\n<p class=\"eyebrow\">\u00c0 retenir<\/p>\n<h2>Trois id\u00e9es \u00e0 retenir.<\/h2>\n<\/div>\n<div class=\"cards-three\"><article class=\"content-card\"><h3>L\u2019objectif<\/h3><p>Gardez les informations sur les services exactes.<\/p><\/article><article class=\"content-card\"><h3>Le point \u00e0 v\u00e9rifier<\/h3><p>Donnez un responsable aux pages importantes.<\/p><\/article><article class=\"content-card\"><h3>La prochaine \u00e9tape<\/h3><p>Mettez le site \u00e0 jour apr\u00e8s les changements dans l\u2019entreprise.<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec4_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec4_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec4_w elementor-widget elementor-widget-html\" data-id=\"neglec4_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section authority-section\">\n<div class=\"section-heading authority-heading\">\n<p class=\"eyebrow\">Quoi faire avec \u00e7a<\/p>\n<h2>Trois actions \u00e0 essayer dans votre entreprise.<\/h2>\n<\/div>\n<div class=\"authority-list\"><article class=\"authority-item authority-item-featured\"><blockquote>Choisir une priorit\u00e9<\/blockquote><p class=\"authority-outcome\">Gardez les informations sur les services exactes.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><article class=\"authority-item\"><blockquote>Examiner les retours<\/blockquote><p class=\"authority-outcome\">Donnez un responsable aux pages importantes.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><article class=\"authority-item\"><blockquote>\u00c9valuer le r\u00e9sultat<\/blockquote><p class=\"authority-outcome\">Mettez le site \u00e0 jour apr\u00e8s les changements dans l\u2019entreprise.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec5_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec5_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec5_w elementor-widget elementor-widget-html\" data-id=\"neglec5_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section proof-block\">\n<div class=\"proof-copy\">\n<p class=\"eyebrow\">Le point de vue Aeolus<\/p>\n<h2>Garder la bonne question en t\u00eate.<\/h2>\n<p>Des services ou des coordonn\u00e9es p\u00e9rim\u00e9s cr\u00e9ent un doute \u00e9vitable.<\/p>\n<\/div>\n<div class=\"principles\"><p>Le contenu utile demande un responsable pour son entretien.<\/p><p>Le site devrait refl\u00e9ter le fonctionnement actuel de l\u2019entreprise.<\/p><p>Examinez les pages que les clients utilisent pour vous \u00e9valuer.<\/p><p>Mettez les informations \u00e0 jour lorsque l\u2019offre ou le territoire change.<\/p><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-neglec6_c e-flex e-con-boxed e-con e-parent\" data-id=\"neglec6_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-neglec6_w elementor-widget elementor-widget-html\" data-id=\"neglec6_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"cta-band\">\n<div><p class=\"eyebrow\">Prochaine \u00e9tape<\/p><h2>Voyons quelle priorit\u00e9 traiter en premier.<\/h2><\/div>\n<div><p class=\"page-lede compact-lede\">Dites-nous ce que vous souhaitez am\u00e9liorer. Nous verrons quelle suite donner.<\/p><div class=\"hero-actions\"><a class=\"button button-primary\" href=\"https:\/\/calendly.com\/aeolusdigital\/croissance-de-votre-entreprise-avec-aeolus-digital\" target=\"_blank\" rel=\"noopener\">R\u00e9server un appel<\/a><a class=\"button button-secondary\" href=\"\/fr\/blog\/\">Retour aux perspectives<\/a><\/div><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article \u00b7 Strat\u00e9gie de croissance Gardez votre pr\u00e9sence num\u00e9rique \u00e0 jour Un site n\u00e9glig\u00e9 peut montrer d\u2019anciens services, des coordonn\u00e9es d\u00e9pass\u00e9es ou aucune raison utile de vous choisir. Un site n\u00e9glig\u00e9 peut pr\u00e9senter d\u2019anciens services, des coordonn\u00e9es d\u00e9pass\u00e9es ou aucune raison claire de vous choisir. Corrigez ces bases avant une campagne. Pourquoi le sujet compte [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":6,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/392\/revisions\/1209"}],"wp:attachment":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}