{"id":385,"date":"2026-06-30T18:59:48","date_gmt":"2026-06-30T18:59:48","guid":{"rendered":"http:\/\/aeolusdigital.local\/blog\/ipssi-student-acquisition-system\/"},"modified":"2026-07-03T13:01:32","modified_gmt":"2026-07-03T13:01:32","slug":"ipssi-student-acquisition-system","status":"publish","type":"post","link":"https:\/\/aeolusdigital.com\/fr\/blog\/ipssi-student-acquisition-system\/","title":{"rendered":"Comment IPSSI a transform\u00e9 son acquisition payante en syst\u00e8me de recrutement \u00e9tudiant plus efficace."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"385\" class=\"elementor elementor-385 elementor-274\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ip1_c e-flex e-con-boxed e-con e-parent\" data-id=\"ip1_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ip1_w elementor-widget elementor-widget-html\" data-id=\"ip1_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"page-hero\">\n          <p class=\"eyebrow\">\u00c9tude de cas<\/p>\n          <h1>Comment IPSSI a transform\u00e9 son acquisition payante en syst\u00e8me de recrutement \u00e9tudiant plus efficace.<\/h1>\n          <p class=\"page-lede\">Ce cas montre comment une refonte de l\u2019acquisition payante peut am\u00e9liorer \u00e0 la fois le volume et la qualit\u00e9 des leads lorsque le syst\u00e8me de recrutement sous-performe.<\/p>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ip2_c e-flex e-con-boxed e-con e-parent\" data-id=\"ip2_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ip2_w elementor-widget elementor-widget-html\" data-id=\"ip2_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"case-study-sections\">\n          <article class=\"case-study-block\"><p class=\"eyebrow\">1 \u00b7 Contexte<\/p><h2>\u00c9cole priv\u00e9e d\u2019informatique recrutant des \u00e9tudiants sur plusieurs campus et pour plusieurs programmes.<\/h2><ul class=\"case-study-list\"><li>Secteur : \u00e9ducation<\/li><li>Type d\u2019entreprise : \u00e9cole priv\u00e9e sp\u00e9cialis\u00e9e en IT<\/li><li>Situation : budget m\u00e9dia disponible, mais co\u00fbt par conversion \u00e9lev\u00e9 et qualit\u00e9 de leads insuffisante<\/li><\/ul><\/article>\n          <article class=\"case-study-block\"><p class=\"eyebrow\">2 \u00b7 La contrainte<\/p><h2>Le budget existait, mais le syst\u00e8me de recrutement ne transformait pas cet investissement avec assez d\u2019efficacit\u00e9.<\/h2><\/article>\n          <article class=\"case-study-block\"><p class=\"eyebrow\">3 \u00b7 Ce qui affaiblissait le syst\u00e8me<\/p><ul class=\"case-study-list\"><li>La structure des campagnes n\u2019\u00e9tait pas assez align\u00e9e sur l\u2019intention de recrutement<\/li><li>La logique d\u2019ench\u00e8res n\u2019\u00e9tait pas r\u00e9ellement optimis\u00e9e pour la conversion<\/li><li>La qualit\u00e9 des leads restait trop faible au regard du budget<\/li><li>La marque et le parcours de conversion demandaient un meilleur alignement avec les campagnes<\/li><\/ul><\/article>\n          <article class=\"case-study-block\"><p class=\"eyebrow\">4 \u00b7 Leviers utilis\u00e9s<\/p><ul class=\"case-study-list\"><li>Restructuration Paid Search : reconstruction des campagnes par niveaux d\u2019intention plus clairs<\/li><li>Affinage des mots-cl\u00e9s et des annonces : meilleure correspondance entre ciblage et message<\/li><li>Strat\u00e9gie d\u2019ench\u00e8res : optimisation orient\u00e9e conversion<\/li><li>Support marque et site : renforcement de l\u2019offre et du parcours de conversion<\/li><\/ul><\/article>\n          <article class=\"case-study-block\"><p class=\"eyebrow\">5 \u00b7 R\u00e9sultats<\/p><ul class=\"case-study-list\"><li>+261 % de conversions en ligne<\/li><li>+104 % de clics<\/li><li>-77 % de co\u00fbt par conversion<\/li><\/ul><\/article>\n          <article class=\"case-study-block\"><p class=\"eyebrow\">6 \u00b7 Impact syst\u00e8me<\/p><h2>Le recrutement \u00e9tudiant est devenu plus efficace, plus lisible et plus scalable.<\/h2><ul class=\"case-study-list\"><li>Le budget m\u00e9dia a commenc\u00e9 \u00e0 travailler sur de vrais objectifs de recrutement<\/li><li>La qualit\u00e9 des leads a progress\u00e9 en m\u00eame temps que le volume<\/li><li>L\u2019\u00e9cole a gagn\u00e9 une base d\u2019acquisition plus durable pour sa croissance future<\/li><\/ul><\/article>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ip3_c e-flex e-con-boxed e-con e-parent\" data-id=\"ip3_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ip3_w elementor-widget elementor-widget-html\" data-id=\"ip3_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"cta-band\"><div><p class=\"eyebrow\">Prochaine \u00e9tape<\/p><h2>Commencez par un diagnostic structur\u00e9 de la contrainte dans votre syst\u00e8me de croissance.<\/h2><\/div><div class=\"hero-actions\"><a class=\"button button-primary\" href=\"\/fr\/contact-us\/\">R\u00e9server un appel<\/a><a class=\"button button-secondary\" href=\"\/fr\/our-approach\/\">Voir notre approche<\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de cas Comment IPSSI a transform\u00e9 son acquisition payante en syst\u00e8me de recrutement \u00e9tudiant plus efficace. Ce cas montre comment une refonte de l\u2019acquisition payante peut am\u00e9liorer \u00e0 la fois le volume et la qualit\u00e9 des leads lorsque le syst\u00e8me de recrutement sous-performe. 1 \u00b7 Contexte \u00c9cole priv\u00e9e d\u2019informatique recrutant des \u00e9tudiants sur plusieurs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":2,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":512,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/385\/revisions\/512"}],"wp:attachment":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}