{"id":374,"date":"2026-07-01T12:39:32","date_gmt":"2026-07-01T12:39:32","guid":{"rendered":"http:\/\/aeolusdigital.local\/blog\/digital-marketing-trends-for-smbs-2024\/"},"modified":"2026-10-27T19:22:49","modified_gmt":"2026-10-27T19:22:49","slug":"digital-marketing-trends-for-smbs-2024","status":"publish","type":"post","link":"https:\/\/aeolusdigital.com\/fr\/blog\/digital-marketing-trends-for-smbs-2024\/","title":{"rendered":"Tendances du marketing num\u00e9rique pour les PME"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"374\" class=\"elementor elementor-374 elementor-294\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita0_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita0_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita0_w elementor-widget elementor-widget-html\" data-id=\"digita0_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"page-hero\">\n<p class=\"eyebrow\">Article \u00b7 Strat\u00e9gie de croissance<\/p>\n<h1>Tendances du marketing num\u00e9rique pour les PME<\/h1>\n<p class=\"page-lede\">Un nouvel outil m\u00e9rite votre attention s\u2019il change la fa\u00e7on dont vos clients vous trouvent, vous \u00e9valuent ou ach\u00e8tent.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita1_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita1_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita1_w elementor-widget elementor-widget-html\" data-id=\"digita1_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section section-stack\">\n<div class=\"article-body\">\n<p class=\"article-intro\">Un nouvel outil m\u00e9rite votre attention s\u2019il change la fa\u00e7on dont vos clients vous trouvent, vous \u00e9valuent ou ach\u00e8tent.<\/p>\n<div class=\"article-sections\"><article class=\"article-section\"><h2>Pourquoi le sujet compte maintenant<\/h2><p>Les gens posent-ils d\u2019autres questions? Une source utile de demandes s\u2019est-elle affaiblie? Un concurrent facilite-t-il la d\u00e9cision? Ces observations donnent un meilleur point de d\u00e9part qu\u2019une liste de tendances.<\/p><p>Rep\u00e9rez ce qui a chang\u00e9 pour vos clients.<\/p><\/article><article class=\"article-section\"><h2>Tester selon votre capacit\u00e9<\/h2><p>Choisissez un changement que vous pouvez r\u00e9aliser et examiner. D\u00e9finissez le r\u00e9sultat utile et le travail \u00e0 mettre en pause pour lui faire une place.<\/p><p>Choisissez ce qu\u2019il faut mettre en pause avant d\u2019ajouter du travail.<\/p><\/article><article class=\"article-section\"><h2>Passer \u00e0 l\u2019action<\/h2><p>Rep\u00e9rez ce qui a chang\u00e9 pour vos clients. Choisissez ce qu\u2019il faut mettre en pause avant d\u2019ajouter du travail. D\u00e9finissez les observations qui rendraient le test utile.<\/p><p>La nouveaut\u00e9 ne justifie pas \u00e0 elle seule un investissement.<\/p><\/article><\/div>\n<\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita2_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita2_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita2_w elementor-widget elementor-widget-html\" data-id=\"digita2_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section bilingual-band\">\n<div>\n<p class=\"eyebrow\">Pourquoi c\u2019est important<\/p>\n<h2>Donner au travail un objectif commercial utile.<\/h2>\n<\/div>\n<p>Une tendance du secteur compte lorsqu\u2019elle influence votre parcours d\u2019achat.<\/p>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita3_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita3_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita3_w elementor-widget elementor-widget-html\" data-id=\"digita3_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section section-stack\">\n<div class=\"section-heading\">\n<p class=\"eyebrow\">\u00c0 retenir<\/p>\n<h2>Trois id\u00e9es \u00e0 retenir.<\/h2>\n<\/div>\n<div class=\"cards-three\"><article class=\"content-card\"><h3>L\u2019objectif<\/h3><p>Cherchez un changement r\u00e9el chez vos clients.<\/p><\/article><article class=\"content-card\"><h3>Le point \u00e0 v\u00e9rifier<\/h3><p>Faites de la place avant d\u2019ajouter du travail.<\/p><\/article><article class=\"content-card\"><h3>La prochaine \u00e9tape<\/h3><p>D\u00e9finissez les observations n\u00e9cessaires.<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita4_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita4_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita4_w elementor-widget elementor-widget-html\" data-id=\"digita4_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section authority-section\">\n<div class=\"section-heading authority-heading\">\n<p class=\"eyebrow\">Quoi faire avec \u00e7a<\/p>\n<h2>Trois actions \u00e0 essayer dans votre entreprise.<\/h2>\n<\/div>\n<div class=\"authority-list\"><article class=\"authority-item authority-item-featured\"><blockquote>Choisir une priorit\u00e9<\/blockquote><p class=\"authority-outcome\">Cherchez un changement r\u00e9el chez vos clients.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><article class=\"authority-item\"><blockquote>Examiner les retours<\/blockquote><p class=\"authority-outcome\">Faites de la place avant d\u2019ajouter du travail.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><article class=\"authority-item\"><blockquote>\u00c9valuer le r\u00e9sultat<\/blockquote><p class=\"authority-outcome\">D\u00e9finissez les observations n\u00e9cessaires.<\/p><p class=\"authority-label\">Strat\u00e9gie de croissance<\/p><\/article><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita5_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita5_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita5_w elementor-widget elementor-widget-html\" data-id=\"digita5_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section proof-block\">\n<div class=\"proof-copy\">\n<p class=\"eyebrow\">Le point de vue Aeolus<\/p>\n<h2>Garder la bonne question en t\u00eate.<\/h2>\n<p>Une tendance du secteur compte lorsqu\u2019elle influence votre parcours d\u2019achat.<\/p>\n<\/div>\n<div class=\"principles\"><p>Une nouvelle priorit\u00e9 demande du temps \u00e0 une \u00e9quipe d\u00e9j\u00e0 occup\u00e9e.<\/p><p>La nouveaut\u00e9 ne justifie pas \u00e0 elle seule un investissement.<\/p><p>Rep\u00e9rez ce qui a chang\u00e9 pour vos clients.<\/p><p>D\u00e9finissez les observations qui rendraient le test utile.<\/p><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-digita6_c e-flex e-con-boxed e-con e-parent\" data-id=\"digita6_c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-digita6_w elementor-widget elementor-widget-html\" data-id=\"digita6_w\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"cta-band\">\n<div><p class=\"eyebrow\">Prochaine \u00e9tape<\/p><h2>Voyons quelle priorit\u00e9 traiter en premier.<\/h2><\/div>\n<div><p class=\"page-lede compact-lede\">Dites-nous ce que vous souhaitez am\u00e9liorer. Nous verrons quelle suite donner.<\/p><div class=\"hero-actions\"><a class=\"button button-primary\" href=\"https:\/\/calendly.com\/aeolusdigital\/croissance-de-votre-entreprise-avec-aeolus-digital\" target=\"_blank\" rel=\"noopener\">R\u00e9server un appel<\/a><a class=\"button button-secondary\" href=\"\/fr\/blog\/\">Retour aux perspectives<\/a><\/div><\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article \u00b7 Strat\u00e9gie de croissance Tendances du marketing num\u00e9rique pour les PME Un nouvel outil m\u00e9rite votre attention s\u2019il change la fa\u00e7on dont vos clients vous trouvent, vous \u00e9valuent ou ach\u00e8tent. Un nouvel outil m\u00e9rite votre attention s\u2019il change la fa\u00e7on dont vos clients vous trouvent, vous \u00e9valuent ou ach\u00e8tent. Pourquoi le sujet compte maintenant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":6,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":1196,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/posts\/374\/revisions\/1196"}],"wp:attachment":[{"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aeolusdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}