Article · SEO
What stays useful in SEO
Search features change.
Search features change. Your customers still need accurate answers, clear service information and a site they can use.
Why the topic matters now
Make important pages accessible, give them a distinct purpose and answer the relevant question. Use internal links to help people find related information. Keep service descriptions and evidence current.
Check the most important commercial pages.
Investigate changes with context
When performance moves, look at pages, queries, markets and dates. Check technical changes and enquiry quality before assuming a new search feature explains everything. Improve the weakness you can identify.
Compare relevant periods and recent site changes.
Put the idea to work
Check the most important commercial pages. Compare relevant periods and recent site changes. Fix the weakness you can identify.
A new search feature is not proof of the cause of a decline.
Why this matters
Give the work a useful business purpose.
Accurate answers and service information remain worth improving.
What to understand
Three ideas worth keeping.
The purpose
Maintain accurate, useful pages.
The useful check
Investigate changes with context.
The next step
Improve a weakness you can identify.
Aeolus view
Keep the useful question in view.
Accurate answers and service information remain worth improving.
Page, query and market changes help explain performance.
A new search feature is not proof of the cause of a decline.
Check the most important commercial pages.
Fix the weakness you can identify.
Next step
Work out what deserves attention first.
Tell us what you want to improve. We will discuss the useful next step.